About Us 

We are not some boardroom brand built by suits. We are Log Haulers, Veterans, Construction Workers, Fire Fighters, Nurses and Bartenders. We have poured concrete in the rain, fixed engines in the dark and pulled all night shifts. We lay our backs into jobs most folks don't see and even fewer respect.

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We grew up in small towns where work starts before the sun is up and doesn't stop just because you are tired. Our families taught us what it means to earn your keep: be the first one in, the last one out and never complain unless your boots are off. 

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That way of life stuck with us.

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Dirt Road Cowboys started with a simple idea, show the world the grit, grind, and beauty of Blue-Collar life. What began as a few videos turned into a movement, a page built for the unsung heroes working jobs most people will never understand.

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From the Forests to the steel yards, oil fields, open range and highways... we shine a light on the people who get the job done. No filters, no fluff. Just real stories, real work, and real pride.

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But something was missing. 

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Most energy drinks out there weren't made for folks like us and didn't represent us. They focus on extreme sports, gamers or the fitness industry. They are full of junk, too sweet, or gave you jitters and a crash. Nothing really represented the demographic that buys the most energy drinks, hardworking Blue-Collar men and woman.

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So we branded DRC Energy because we were tired of energy drinks that didn't work, didn't hydrate, and didn't represent the Blue-Bollar community. Every can is loaded with cleaner ingredients giving you that energy boost, mental focus, and hydration to complete the long day ahead.

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Whether you're swinging a hammer, hauling logs, drilling oil, building railroad, or pulling all night shifts, DRC Energy is made for you!

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Made by Blue-Collar for Blue-Collar... this drink is yours!